For Monzo’s “Book of Money” campaign, I designed the bespoke book covers, in-store UI screens, and merchandising assets, while also shaping the user journey behind the experience. The concept turned finance into something playful and personal, allowing people to generate a cover that reflected their financial aspirations and then explore it seamlessly through the store touchpoints. My focus was on blending UX with visual design — building a clear, intuitive flow that balanced simplicity with personality. It reflects how I approach design more broadly: making complex subjects feel approachable, engaging, and human.