Hello 👋🏼 i’m Fabian a design generalist based in London, UK.

My design journey began at university, where I studied graphic design. I was drawn to branding and the craft of making things look beautiful — paying close attention to the small details and how they came together to form something cohesive. Around that time, I discovered UI design and started experimenting with 3D, often spending time outside of class working on personal projects just because I enjoyed it.

As I learned more, I began applying these new skills to my university briefs, exploring ways to bring a digital dimension into my work. Alongside UI and 3D, I also became interested in the more functional side of design — learning tools like Webflow and Framer so I could build custom websites and understand how design translates into interaction.

That curiosity and hands-on learning eventually led me to my first role at BBH London, where I joined straight out of university. Initially focused on 3D and UI work, I gradually began working more closely with the UX/UI team — and that’s where I developed a deeper interest in design systems. I became fascinated by structure and logic: how components fit together, how consistency empowers creativity, and how systems make design more purposeful.

Since then, I’ve continued to explore how design and function intersect, always looking for ways to connect creativity with clarity.

I’d describe my approach as strategic at its core — focused on systems, intention, and the purpose behind every detail.